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Using gamification to power-up your marketing
Shortlisted for the 2020 Business Book AwardsDo you know someone obsessed with a mobile game like Candy Crush? Have you ever felt a rush when you completed a task... and perhaps another when you crossed it off your to-do list? Or maybe you have that one running-obsessed friend who has to log everything on their fitness app? The fact is, these obsessions and 'highs' affect all of us, and they can be powerful drivers in terms of how we behave. In an increasingly commoditized world, marketers are always looking for new ways to influence or motivate us to be better engaged with their products, services, and brands. This is marketing gamification:…
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Produktdetails
Weitere Autoren: Meer, Albert Van Der
- ISBN: 978-1-4729-7049-7
- EAN: 9781472970497
- Produktnummer: 32806651
- Verlag: Bloomsbury UK
- Sprache: Englisch
- Erscheinungsjahr: 2019
- Seitenangabe: 288 S.
- Plattform: EPUB
- Masse: 1'541 KB
Über den Autor
Daniel Griffin is the head of marketing for Support Revolution (an Oracle/SAP support company). He is a professional marketer with over a decade of experience working for international businesses such as Amazon, Hult International Business School and global BPO research firm NelsonHall.
13 weitere Werke von Daniel Griffin:
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