The Idea Writers
Copywriting in a New Media and Marketing Era
Ad Age is the pre-eminent advertising and marketing publication with a print and online circulation of 650,000. These titles mark the start of a new series they will be promoting, covering key aspects of marketing and advertising. The first shows how to increase brand exposure while staying on a budget; the second enables copywriters to create multimedia ads that sell.
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Produktdetails
Weitere Autoren: n/a, N.
- ISBN: 978-0-230-61388-1
- EAN: 9780230613881
- Produktnummer: 5218454
- Verlag: Palgrave Macmillan
- Sprache: Englisch
- Erscheinungsjahr: 2010
- Seitenangabe: 213 S.
- Masse: H23.2 cm x B15.4 cm x D1.2 cm 370 g
- Abbildungen: IX, 213 p.
- Gewicht: 370
Über den Autor
TERESSA IEZZI editor of AdAge's Creativity Magazine and a regular columnist in AdAge, she's made regular appearances on ABC, CNN and BBC America and more generally in the national press as an expert on advertising and popular culture.
1 weiteres Werk von T. Iezzi:
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