20/20 Money

A majority of investors-both experienced professionals and aspiring individuals-are blinded by conventional investing ideas that just don't work. The fact is that many of us end up making costly mistakes because we don't understand the basic ways markets work. What you need to succeed is a new investing lens, one that allows you to see things in a different way than most-one that helps you think differently. That's why Michael Hanson, a senior editor and columnist for Fisher Investments' MarketMinder.com, has written 20/20 Money. While understanding economic fundamentals and analyzing data are important aspects of investing, without a clear vision and well-developed philosophy to help drive decisions, you can fall short of achieving your investing goals. Through an interdisciplinary discussion ranging from stock market theory, mathematics, and history to systems theory, psychology, and science, 20/20 Money-the latest title from Fisher Investments Press-ventures outside the narrow realm of investing to help you gain the focus needed to help you in your efforts to protect your portfolio and produce superior long-term returns in even the most difficult market conditions. Page by page, you'll discover how to: Use current research in neuroscience and behavioral psychology to understand how your perceptions and natural emotions are often contradictory to your best financial interests Apply the power of self-awareness and self-observation to build discipline and avoid common investing pitfalls Navigate the media and gauge investor sentiment-not only to get the information you need, but also to ignore distracting noise Analyze the stock market and economy as a complex, emergent, adaptive system (CEAS) Forecast stock markets in terms of probability and use pattern recognition Create a framework-or set of heuristics-for managing your own portfolio Recognize risk in its many forms and overcome obstacles during turbulent times Along the way, you'll also discover some of the most successful strategies for thinking and learning, and how they can be applied to better investing. If you intend on making money in the markets, having 20/20 investing vision can help. Filled with in-depth insights and practical advice, 20/20 Money puts this discipline in perspective and shows you how making the right choices can make all the difference in today's dynamic market environment.