Mark C. Scott

Heartland

How to Build Companies as Strong as Countries

Buch

Every few years an idea comes along that changes the way we look at the world of business. Heartland is a book that encapsulates such an idea.Old models of competitiveness are nearing exhaustion. Few firms are genuinely global, almost all are still tied to their home market. Most firms are increasingly alike, competing on the same grounds and with the same technology. Talented employees are in short supply and ever more fickle. Margins are under gathering pressure and global revenue growth is suffering its first serious check in ten years. The battle to differentiate has never been greater and the ideas for how to do so never in shorter suppl… Mehr

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Produktdetails

ISBN: 978-0-471-49936-7
EAN: 9780471499367
Produktnummer: 9069723
Verlag: Wiley
Sprache: Englisch
Erscheinungsjahr: 2001
Seitenangabe: 224 S.
Masse: H23.5 cm x B15.9 cm x D2.2 cm 470 g
Gewicht: 470

Über den Autor

MARK COLERIDGE SCOTT is a director of Lake Capital Management, a principal investment group specialising in investing in professional service firms. He was formerly Executive Vice President and a founder at Lighthouse Global Network, a global marketing services group that was acquired by Cordiant Communications Group plc in August 2000. Before Lighthouse he served as Operations Director at WPP Group plc and prior to this worked for a number of years as a management consultant in Europe and the USA. He received his MBA from Harvard Business School and was educated at Oxford and Cambridge Universities. He is the author of Value Drivers, The Professional Service Firm and Reinspiring the Corporation, all published by John Wiley & Sons.