The Hare and the Tortoise
An Informal Guide to Business Strategy
Most business books are bland or dull, or both. This volume is neither. John Kay combines insightful analysis with wit and verve. In this book, we meet heroes as diverse as Sun Tzu, Jacques Derrida, and Jack Welch. We study businesses as diverse as Honda Motors, the grandes marques of Champagne, and Jenners department store in Princes Street, Edinburgh. We learn why size doesn't matter, why brakes are different from signals, how to value businesses, and why the author was wrong to tell students that Boeing's position in the civil aircraft market was unassailable. In less than two hundred pages, John Kay provides a lively introduction to busin…
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Produktdetails
- ISBN: 978-0-9548093-1-7
- EAN: 9780954809317
- Produktnummer: 16591994
- Verlag: The Erasmus Press Ltd
- Sprache: Englisch
- Erscheinungsjahr: 2006
- Seitenangabe: 178 S.
- Masse: H21.4 cm x B12.9 cm x D1.7 cm 216 g
- Abbildungen: b/w illlus
- Gewicht: 216
- Sonstiges: General (US: Trade)
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