Juliet Erickson

The Art of Persuasion

Buch

You may think you know what you want in life, but having the idea, the goal, the means, the business plan or the enthusiasm will only get you halfway there. Whatever it is that you want to make happen - whether a new business, community project or innovative idea - the one crucial factor by which it will stand or fall is how well you can communicate it to others. This invaluable book explains just why good communication is so critical and reveals the secrets of honing your skills to ensure your goal is realised. From planning your initiative tois realised. From planning your initiative to making an effective pitch when the stakes are high, i… Mehr

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Produktdetails

ISBN: 978-0-340-83031-4
EAN: 9780340830314
Produktnummer: 20054084
Verlag: Hodder & Stoughton
Sprache: Englisch
Erscheinungsjahr: 2011
Seitenangabe: 256 S.
Masse: H19.5 cm x B12.9 cm x D2.4 cm 180 g
Gewicht: 180

Über den Autor

Juliet Erickson is a freelance communication coach to senior executives and politicians around the world and a business mentor to young entrepreneurs. She has also lectured at London Business School and at Stanford University in the US. In 1989 she became a founding partner at Rogen International, one of the world's most successful communication consultancies. When she sold her stake twelve years later, its turnover had soared to $25 million.