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Carolina Rogoll

Star Brands

A Brand Manager's Guide to Build, Manage & Market Brands

Ebook (EPUB Format)

For anyone who wants to learn the fundamentals of branding in an approachable way without poring over dense text or hiring an expensive consultant, Star Brands presents a unique model that offers structured guidance and professional tips for building, managing, and marketing any brand. Created by savvy brand manager Carolina Rogoll, the star brand model is a perfect intersection of solid marketing and management theory with an approachable, visually oriented design. The author teaches step-by-step how to assess a brand's unique challenge, how to define the brand's equity and target, how to craft a solid brand growth strategy, and how to measu… Mehr

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Produktdetails


  • ISBN: 978-1-62153-474-7
  • EAN: 9781621534747
  • Produktnummer: 22302553
  • Verlag: Simon + Schuster Inc.
  • Sprache: Englisch
  • Erscheinungsjahr: 2015
  • Seitenangabe: 256 S.
  • Plattform: EPUB
  • Masse: 20'846 KB
  • Auflage: Ebook Original

Über den Autor


Carolina Rogoll has been building brands for over a decade for Procter & Gamble, the world's largest, fast-moving consumer goods company, including successfully managing a billion-dollar brand. She has also been a faculty member of the MPSB (master of professional studies in branding) at the School of Visual Arts in New York City since 2011. Carolina holds several MBA degrees in business administration, marketing, and management, all with honors, and is fluent in multiple languages. She lives in Cincinnati, Ohio.

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