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Anil K. Gupta

Smart Globalization

Designing Global Strategies, Creating Global Networks

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Smart Globalization is a compendium of leading-edge thinking on global strategy first published in the acclaimed MIT Sloan Management Review. The central premise underlying this book is that globalization can be a double-edged sword. The global or globalizing firm has the potential to reap several types of benefits such as the vast potential of a much larger market arena, opportunities to capture scale- and location-based cost efficiencies, and exposure to a multiplicity of new product and process ideas. However, globalization also exposes the firm to numerous strategic and organizational challenges emanating from a dramatic increase in diver… Mehr

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Produktdetails


Weitere Autoren: Westney, Eleanor
  • ISBN: 978-0-7879-6532-7
  • EAN: 9780787965327
  • Produktnummer: 8551985
  • Verlag: Wiley
  • Sprache: Englisch
  • Erscheinungsjahr: 2003
  • Seitenangabe: 384 S.
  • Masse: H22.8 cm x B15.2 cm x D2.5 cm 527 g
  • Reihenbandnummer: 01
  • Gewicht: 527

Über den Autor


Anil K. Gupta is the Ralph J. Tyser Professor of Strategy and Organization and a Distinguished Scholar-Teacher at the Robert H. Smith School of Business, The University of Maryland at College Park. He is also the coauthor of The Quest for Global Dominance.D. Eleanor Westney is the Society of Sloan Fellows Professor of International Management at the Sloan School of Management, Massachusetts Institute of Technology. She is also the coauthor of Organization Theory and the Multinational Corporation.

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