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Jack Jackson

How to Write Highly Effective Ads

Ebook (EPUB Format)

Advertising is salesmanship multiplied. Nothing more And advertising copy, or copywriting, is salesmanship in print. The purpose of a copywriter's job is to sell. Period. The selling is accomplished by persuasion with the written word, much like a television commercial sells (if done properly) by persuading with visuals and audio. So the goal then becomes: how can we make our advertising as effective as possible. The answer is to test. Test again. And then test some more. For example, if testing has shown for decades or more that targeted advertising significantly outperforms untargeted advertising (and it does), then we can start with that a… Mehr

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Produktdetails


  • ISBN: 978-1-304-81689-4
  • EAN: 9781304816894
  • Produktnummer: 22579077
  • Verlag: Green King Press
  • Sprache: Englisch
  • Erscheinungsjahr: 2014
  • Seitenangabe: 0 S.
  • Plattform: EPUB
  • Masse: 32 KB

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