The Management of Luxury
An International Guide
Examine luxury branding on a global scale, with more than fifty cutting edge contributions from the foremost thought leaders in luxury management and marketing.The Management of Luxury, second edition, presents a unique snapshot of best practice insights into the increasing challenges faced in luxury business, with contributions shared by more than fifty global leaders on luxury management. The highly renowned editors draw these together into one essential handbook, ranging from luxury brand strategy, luxury consumer behaviour and market positioning, through to management succession, heritage, counterfeiting and competing effectively as a lux…
Mehr
CHF 51.50
Preise inkl. MwSt. und Versandkosten (Portofrei ab CHF 40.00)
V112:
Lieferbar in ca. 10-20 Arbeitstagen
Produktdetails
Weitere Autoren: Müller-Stewens, Günter (Hrsg.) / Reinecke, Sven (Hrsg.)
- ISBN: 978-0-7494-8182-7
- EAN: 9780749481827
- Produktnummer: 23944508
- Verlag: Kogan Page
- Sprache: Englisch
- Erscheinungsjahr: 2018
- Seitenangabe: 496 S.
- Masse: H23.5 cm x B15.7 cm x D3.2 cm 828 g
- Auflage: 2. A.
- Gewicht: 828
Über den Autor
Benjamin Berghaus is Head of the Competence Center for Luxury Management at the Institute of Marketing of University of St.Gallen (HSG), Switzerland. Günter Müller-Stewens is Professor of Management and Organization at the University of St.Gallen (HSG), Switzerland, and Director of its Institute of Management. Sven Reinecke is Associate Professor of Business Administration, specialized in Marketing, and Director of the Institute of Marketing at the University of St.Gallen (HSG), Switzerland.
2 weitere Werke von Benjamin (Hrsg.) Berghaus:
Bewertungen
Anmelden