The Business of iPhone App Development
Making and Marketing Apps that Succeed
The phenomenal success of the iPhone and the iPod touch has ushered in a gold rush for developers, but with well over 100,000 apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales longevity for your iPhone app requires a lot of organization and some strategic planning. This book will show you how to incorporate marketing and business savvy into every aspect of the design and development process, giving your app the best possible chance of succeeding in the App Store.The Business of iPhone App Development was written by experienced developer…
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Produktdetails
Weitere Autoren: Wooldridge, Dave
- ISBN: 978-1-4302-2733-5
- EAN: 9781430227335
- Produktnummer: 5330181
- Verlag: Apress
- Sprache: Englisch
- Erscheinungsjahr: 2010
- Seitenangabe: 408 S.
- Masse: H23.5 cm x B19.1 cm x D2.1 cm 759 g
- Auflage: 1st ed
- Abbildungen: Paperback
- Gewicht: 759
Über den Autor
As the founder of Electric Butterfly, strongDave Wooldridge/strong has been developing award-winning web sites and software for 15 years. When he's not creating Mac and iPhone apps, he can be found writing. Dave is the author of emThe Business of iPhone App Development: Making and Marketing Apps that Succeed/em and has written numerous articles for leading tech publications, including a monthly software marketing column for emMacTech Magazine/em. Follow Dave on Twitter @ebutterfly.
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