Strategic Brand Engagement
Using HR and Marketing to Connect Your Brand Customers, Channel Partners and Employees
The consumer brand of any organization is crucial to its long term business success. Just as important is the employer brand of the organization, vital to attracting talent and retaining an engaged workforce. Despite the critical connection between internal and external brand engagement, these areas remain firmly entrenched in the traditional silos of HR, internal communication and marketing, wasting resources and even contradicting each other instead of pursuing a common goal. By breaking down traditional silos Strategic Brand Engagement offers a new approach for developing brand and employee engagement in any organization. It presents a str…
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Produktdetails
- ISBN: 978-0-7494-7014-2
- EAN: 9780749470142
- Produktnummer: 15458431
- Verlag: Kogan Page
- Sprache: Englisch
- Erscheinungsjahr: 2013
- Seitenangabe: 232 S.
- Plattform: EPUB
- Masse: 976 KB
- Auflage: 1. Auflage
Über den Autor
John G Fisher
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