Continuing to Broaden the Marketing Concept
Review of Marketing Research is a publication covering the important areas of marketing research with a more comprehensive state-of-the-art orientation. The chapters in this publication review the literature, offer a critical commentary, develop an innovative framework and discuss future developments, as well as present specific empirical studies.
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Produktdetails
- ISBN: 978-1-78754-825-1
- EAN: 9781787548251
- Produktnummer: 34401280
- Verlag: Emerald Publishing Limited
- Sprache: Englisch
- Erscheinungsjahr: 2020
- Seitenangabe: 328 S.
- Masse: H16.2 cm x B23.8 cm x D2.6 cm 594 g
- Gewicht: 594
- Sonstiges: Professional & Vocational
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