Network Challenge (Chapter 5), The
Social Networks: You've Lost Control
This chapter provides an overview of social networks, the basic discipline from which ideas and terminology are drawn when characterizing popular phenomena such as social networking Internet sites like Facebook. The authors offer the reader a flavor of the theoretical and empirical research conducted by social network scholars since the 1930s. They explore how researchers have used social networks to generate and test economic, sociological, and organizational theories. They also examine broad insights from this research, as well as management implications in areas such as advertising, brands, loyalty, authenticity, and segmentation. The over…
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Produktdetails
Weitere Autoren: Salter, James
- ISBN: 978-0-13-701534-4
- EAN: 9780137015344
- Produktnummer: 34722950
- Verlag: Pearson ITP
- Sprache: Englisch
- Erscheinungsjahr: 2009
- Plattform: EPUB
- Auflage: 1. Auflage
Über den Autor
Dawn Iacobucci, E. Bronson Ingram Professor of Marketing and Associate Dean of Faculty Development, Owen Graduate School of Management, Vanderbilt University James M. Salter II, Principal, Customer Lifecycle, LLC
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