How to Write a Marketing Plan
How to Write a Marketing Plan provides a step-by-step guide to creating a successful marketing plan: from carrying out a marketing audit, setting objectives and devising budgets to writing, presenting and implementing the plan. With brand new content on producing mini-plans and seizing new opportunities quickly, it also contains the most current information on email marketing, web usage, mobile commerce and social media. Including helpful chapter summaries and a detailed sample marketing plan, How to Write a Marketing Plan is essential reading for anyone who wants to boost their product or business. The creating success series of books...With…
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Produktdetails
- ISBN: 978-0-7494-7572-7
- EAN: 9780749475727
- Produktnummer: 22341082
- Verlag: Kogan Page
- Sprache: Englisch
- Erscheinungsjahr: 2016
- Seitenangabe: 192 S.
- Plattform: EPUB
- Masse: 0 KB
Über den Autor
John Westwood
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