Understanding Media Economics
Expertly synthesizes economic theory and contemporary cases to both explain the structure of the contemporary media industry and shed insight on the significant challenges and controversies confronting the sector.- Lucy Küng, Oxford University and Jonkoping UniversityA wide-ranging, accessible introduction to media economics and their application to a broad range of media topics from advertising and business models to copyright, audience demand and public policy.- Chris Bilton, University of WarwickAn excellent textbook on media economics, which takes into account the full complexity of the subject matter in the context of structural, technol…
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Produktdetails
- ISBN: 978-1-4462-9134-4
- EAN: 9781446291344
- Produktnummer: 18427877
- Verlag: SAGE Publications
- Sprache: Englisch
- Erscheinungsjahr: 2013
- Seitenangabe: 232 S.
- Plattform: EPUB
- Auflage: Second Edition
Über den Autor
Gillian Doyle is Professor of Media Economics and Director of the Centre for Cultural Policy Research (CCPR) at the University of Glasgow where she runs the MSc in Media Management programme.
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