Start
How to get your business underway
Start is a one-stop guide to getting your business of the ground. Written by someone who has actually been there and done it, it gets straight to the heart of launching your business, with no-nonsense ideas to help you start out with confidence and a clear direction. Pick up some essential tips like: Start with the idea. What is it and how will it realise your ambitions?What is the long-term plan? If you don't know where you are going then you won't get there. Simplicity is the key. Don't overcomplicate things so that the idea is pecked to death by ducks. If you can write it on a postcard and explain it to your mum, then you can get start…
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Produktdetails
- ISBN: 978-1-906465-09-4
- EAN: 9781906465094
- Produktnummer: 13882276
- Verlag: Wiley
- Sprache: Englisch
- Erscheinungsjahr: 2008
- Seitenangabe: 292 S.
- Plattform: PDF
- Masse: 2'562 KB
Über den Autor
Kevin Duncan is a business adviser, marketing expert and author. He was educated at Oxford and has worked in communications for 25 years, advising companies such as British Airways, Carlsberg-Tetley, Diageo, Heineken, Lloyds TSB, Marks & Spencer, Norwich Union, Reuters, Scottish Courage, Sony, and Virgin. He has hands-on knowledge of how to run most types of business, and has worked with over 200 clients in almost every category (except Tobacco, which he won't work on). He has deployed 600m of funds on more than 200 brands, overseen over 1,000 projects, and won 35 awards for creativity and effectiveness. Kevin is the author of Running Your Own Business and Growing Your Business and teaches at Canterbury University. For the last eight years he has been an independent troubleshooter, working on his own as Expert Advice, advising companies how to run their businesses.
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