Advertising
Critical Approaches
Advertising: Critical Approaches explores a broad range of critical theories and perspectives to shed new light on the organisation, workings and effects of the advertising industry today.Chris Wharton presents the social, cultural and economic role of advertising across history, with chapters tracking the process of advertising from production to reception.Split into three sections covering Foundations, Frameworks and Applications, the book's chapters explore a range of areas central to an insight into the development of modern advertising, including:advertising historycultural, critical and political economy approaches to advertisingtexts i…
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Produktdetails
- ISBN: 978-1-135-04357-5
- EAN: 9781135043575
- Produktnummer: 17510433
- Verlag: Taylor & Francis Ltd.
- Sprache: Englisch
- Erscheinungsjahr: 2014
- Seitenangabe: 240 S.
- Plattform: PDF
- Masse: 8'178 KB
- Abbildungen: 4 schwarz-weiße Abbildungen, 25 schwarz-weiße und 8 farbige Fotos
Über den Autor
Chris Wharton is Senior Lecturer in advertising and culture in the Faculty of Art, Design and Social Sciences at Northumbria University, UK.
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