Susan K. Jones

Creative Strategy in Direct & Interactive Marketing

Buch

The right creative strategy can mean the difference between success and failure in a direct or interactive marketing program. And the all-new third edition of Creative Strategy in Direct and Interactive Marketing by Susan K. Jones (Racomwww.Racombooks.comin conjunction with the Direct Marketing Association $49.95) has been totally revised to address the new issues of interactive marketing media, marketing integration and convergence of all media. The opening section gives an overview of the new world of direct marketing and interactive creative strategy, including: ? The art and science of marketing creativity and the strategic challenges of… Mehr

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Produktdetails

ISBN: 978-1-933199-02-3
EAN: 9781933199023
Produktnummer: 3755431
Verlag: Racom Books
Sprache: Englisch
Erscheinungsjahr: 2008
Seitenangabe: 409 S.
Masse: H23.3 cm x B18.5 cm x D2.5 cm 835 g
Auflage: 3. A.
Gewicht: 835

Über den Autor

Susan K. Jones has numerous awards and honours in direct marketing and is author of more than twenty books. She teaches undergraduate direct marketing and business-to-business classes, as well as two e-commerce marketing classes via the Internet. She is also a lecturer at Ferris State University.