Focus Groups as Qualitative Research
The extensively revised edition of the bestselling Focus Groups as Qualitative Research continues to provide an excellent guide for researchers across the disciplines.Reflecting the many changes that have occurred in the study of focus groups in recent years, the book begins with an updated introduction offering a discussion of current social science approaches to focus groups. Expanded coverage on the comparison of focus groups to individual interviews follows, and there is more material on the strengths and weaknesses of focus groups. The section on self-contained focus groups has also been expanded. Subsequent chapters have been revised to…
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Produktdetails
- ISBN: 978-0-7619-0342-0
- EAN: 9780761903420
- Produktnummer: 9500563
- Verlag: Sage Pubn
- Sprache: Englisch
- Erscheinungsjahr: 1996
- Seitenangabe: 88 S.
- Masse: H22.5 cm x B14.8 cm x D1.4 cm 299 g
- Auflage: 2. A.
- Reihenbandnummer: 16
- Gewicht: 299
Über den Autor
David L. Morgan obtained his Ph.D. in experimental psychology, with an emphasis in human operant behavior, from Auburn University in 1988. He is currently a professor in the School of Professional Psychology at Spalding University in Louisville, KY, where he has been teaching since 1990. Dr. Morgan has published research articles in numerous behavioral journals, and has taught research methodology courses at both the undergraduate and graduate level at several institutions, including Spalding University. He is the author of the text, Essentials of Learning and Cognition, published by Waveland Press (2007).
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