Advertising and Promotions
An Integrated Brand Approach, International Edition
Semenik/Allen/O'Guinn's ADVERTISING AND PROMOTIONS: AN INTEGRATED BRAND APPROACH, 6E, International Edition places the reader in the midst of today's fast-paced, exhilarating world of advertising ¿ demonstrating how good advertising is the result of hard work and careful planning. The authors draw from their vast business and teaching experience to integrate a solid understanding of advertising strategy and theory with hands-on, real applications. A leader for its emphasis on integrated brand promotion, this edition combines a compelling presentation of the fundamentals of advertising with invigorating coverage of the latest practices and ind…
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Produktdetails
Weitere Autoren: Semenik, Richard (Montana State University - Bozeman) / O'Guinn, Thomas (University of Wisconsin-Madison) / Kaufmann, Hans (EuroMed Research Business Institute)
- ISBN: 978-0-538-47986-8
- EAN: 9780538479868
- Produktnummer: 15245299
- Verlag: Cengage Learning, Inc
- Sprache: Englisch
- Erscheinungsjahr: 2011
- Seitenangabe: 752 S.
- Masse: H27.4 cm x B21.9 cm x D2.4 cm 1'470 g
- Auflage: 6 ed
- Gewicht: 1470
- Sonstiges: Tertiary Education (US: College)
Über den Autor
102369327
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