The Highly Effective Marketing Plan (HEMP)
The Highly Effective Marketing PlanA proven, practical, planning process for companies of all sizesHEMP will stimulate you to look at marketing challenges with enhanced clarity, and significantly increase your chances of delivering demonstrable value. Plus, it's a really entertaining read!Andy Hurst, Sales & Marketing Director, Taylor Woodrow Developments LimitedThe Highly Effective Marketing Plan is invaluable in the development and implementation of tactical marketing and communications activity.Rachel Clayton-Hepburn, Head of Marketing, First Choice Holidays & FlightsWant to dramatically improve your chances of selling more of you…
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Produktdetails
- ISBN: 978-0-273-68786-3
- EAN: 9780273687863
- Produktnummer: 17612457
- Verlag: Pearson Academic
- Sprache: Englisch
- Erscheinungsjahr: 2004
- Seitenangabe: 176 S.
- Masse: H23.4 cm x B15.6 cm x D1.0 cm 276 g
- Gewicht: 276
Über den Autor
Peter Knight has run small, medium and large companies and today is Founder & Chairman of Phoenix plc, a marketing communications agency which works with clients including Motorola, First Choice, Laing, Harry Ramsden's and many more. Phoenix employs 60 people at The Chapel of Ideas - a converted church - all of whom are engaged in effective communications via all media.Peter is a TEC International speaker and won the speaker of the year award in 2002. He regularly is engaged by clients to speak and facilitate at conferences, business retreats & strategy planning workshops, and he also contributes to several trade publications.
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