Satish Nambisan

Innovating in a Connected World

Harnessing the Vast Creative Potential Outside Your Company

Ebook (EPUB Format)

This Element is an excerpt from The Global Brain: Your Roadmap for Innovating Faster and Smarter in a Networked World (ISBN: 9780132339513) by Satish Nambisan and Mohanbir Sawhney. Available in print and digital formats. Crowdsourcing, innovation networks, and beyond: breakthrough techniques for driving profitable innovation from your connections with customers, partners, suppliers, and the world. In their search for innovation, companies are realizing the importance of reaching out to customers, partners, suppliers, and other external entities that constitute the Global Brain--the vast creative potential that lies beyond the firm's boun… Mehr

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Produktdetails

Weitere Autoren: Sawhney, Mohanbir

ISBN: 978-0-13-137519-2
EAN: 9780131375192
Produktnummer: 34736333
Verlag: Pearson ITP
Sprache: Englisch
Erscheinungsjahr: 2009
Plattform: EPUB
Masse: 473 KB
Auflage: 1. Auflage

Über den Autor

Satish Nambisan is Professor of Innovation Management and Technology Strategy at the Lally School of Management at Rensselaer Polytechnic Institute. Prior to his academic career, he worked with the Unilever Group. Mohanbir Sawhney is McCormick Tribune Professor of E-Commerce and Technology at the Kellogg School of Management, Northwestern University.