Communicating for Effect: Operationalizing and Analyzing Weapons of Mass Influence
As far back as Sun Tzu, military thinkers have recognized the objective in war is to persuade the enemy to bow to our will. While the goal of combat is the destruction or capitulation of enemy forces, the goal of war is to influence. But the operational bias of both military leaders and analysts has often ignored this precept to concentrate on kinetic effects and more concrete measures of effectiveness. This bias threatens to skew both the conduct of war at the operational level, and force structure decisions made on the basis of military operational analyses. Weapons of Mass Influence attempt to apply the principles of persuasive and coerciv…
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Produktdetails
- ISBN: 978-1-286-86696-2
- EAN: 9781286866962
- Produktnummer: 16247396
- Verlag: Lightning Source Inc
- Sprache: Englisch
- Erscheinungsjahr: 2012
- Seitenangabe: 144 S.
- Masse: H24.6 cm x B18.9 cm x D1.5 cm 304 g
- Gewicht: 304
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