Measurement for the Social Sciences: The C-OAR-SE Method and Why It Must Replace Psychometrics
This book proposes a revolutionary new theory of construct measurement - called C-OAR-SE - for the social sciences. The acronym is derived from the following key elements: construct definition; object representation; attribute classification; rater entity identification; selection of item type; enumeration and scoring. The new theory is applicable to the design of measures of constructs in:? management? marketing? information systems? organizational behavior? psychology? sociologyC-OAR-SE is a rationally rather than empirically-based theory and procedure. It can be used for designing measures of the most complex and also the most basic co…
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Produktdetails
- ISBN: 978-1-4419-7157-9
- EAN: 9781441971579
- Produktnummer: 7614488
- Verlag: Springer Nature
- Sprache: Englisch
- Erscheinungsjahr: 2010
- Seitenangabe: 169 S.
- Masse: H24.3 cm x B16.5 cm x D1.8 cm 436 g
- Auflage: Edition
- Gewicht: 436
Über den Autor
John R. Rossiter (B.Psych.Hons., W.A.; M.Sc. Marketing, U.C.L.A.; Ph.D. Communications, Penn.) is a Research Professor in the Department of Management and Marketing, University of Wollongong, Australia, and also Visiting Professor of Marketing in the Institute for Brand and Communication Research, Bergische Universit?t Wuppertal, Germany. An expert in marketing communications and measurement theory, he has held full-time appointments at The Wharton School, University of Pennsylvania; the Graduate School of Business, Columbia University; the University of Technology, Sydney; and the Australian Graduate School of Management, University of New South Wales. Since the publication of his first advertising textbook in 1987, he has been the most-cited Australian marketing author. John Rossiter has co-authored six books and published more than 60 refereed journal articles. He has also for many years been a marketing research consultant to government organizations and commercial companies in the U.S., the U.K., and Australia.
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