Management of Luxury
In The Management of Luxury, 50 contributors from 11 countries and 23 top academic institutions working at the forefront of luxury management research provide experienced luxury managers and luxury researchers with insightful marketing and management perspectives on the luxury market. The Management of Luxury is a book for those who marvel at the industry unlike any other; those who consider managing in it as a constant balance between trusting the conventional and trying the innovative to enable the extraordinary.Including case studies on iconic brands such as Burberry, Louis Vuitton, and Leica, The Management of Luxury equips readers with i…
Mehr
CHF 96.75
Preise inkl. MwSt. und Versandkosten (Portofrei ab CHF 40.00)
Versandkostenfrei
Produktdetails
- ISBN: 978-0-7494-7167-5
- EAN: 9780749471675
- Produktnummer: 18396569
- Verlag: Kogan Page
- Sprache: Englisch
- Erscheinungsjahr: 2014
- Seitenangabe: 488 S.
- Plattform: EPUB
- Masse: 0 KB
Über den Autor
Benjamin Berghaus, Günter Müller-Stewens, Sven Reinecke
8 weitere Werke von Sven (Hrsg.) Reinecke:
Bewertungen
Anmelden