Fashion Merchandising
Principles and Practice
Now in its second edition, this critically-acclaimed core textbook provides a detailed overview of the role of the fashion merchandiser, its place within a fashion retail organisation by outlining their activities and responsibilities as part of the fashion value chain. This overview is situated within the broader context of the fashion industry, highlighting the relevance of the merchandiser role and comparing it to the role of the fashion buyer.The textbook features a multi-chapter case study that provides an example process of the planning and creation of a balanced product range from the perspective of the merchandiser. It does so using a…
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Produktdetails
- ISBN: 978-1-352-01110-4
- EAN: 9781352011104
- Produktnummer: 34319407
- Verlag: Macmillan Education UK
- Sprache: Englisch
- Erscheinungsjahr: 2020
- Seitenangabe: 296 S.
- Masse: H25.4 cm x B17.8 cm x D1.6 cm 561 g
- Auflage: 2nd ed. 2021
- Abbildungen: Paperback
- Gewicht: 561
Über den Autor
James Clark is a Senior Lecturer and Course Leader at London College of Fashion, UAL specializing in buying, merchandising and supply chain. As a PhD researcher James researches the effects of innovative technology on retail business model design. Prior to joining UAL, James held positions with Debenhams, Coats Viyella and House of Fraser. This experience blended with his academic research interests has enabled James to publish Fashion Merchandising: Principles and Practice.James is a member of research hubs within LCF and SIGs within the academic sector both within the UK and internationally. He is a Fellow of the HEA, holds a Chartered Manager award with the CMI and sits on the Chartered Association of Business Schools Executive Education Committee.
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