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Fred W. Sanborn

A Cognitive Psychology of Mass Communication

Ebook (PDF Format)

In a constantly changing media landscape, A Cognitive Psychology of Mass Communication is the go-to text for any course that examines mass communication from a psychological perspective.Now in its seventh edition, the book continues its exploration of how our experiences with media affect the way we acquire and process knowledge about the world and how this knowledge influences our attitudes and behavior. Updates include end-of-chapter suggestions for further reading, new research and examples for a more global perspective, as well as an added emphasis on the power of social media in affecting our perceptions of reality and ourselves.While in… Mehr

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Produktdetails


Weitere Autoren: Harris, Richard Jackson
  • ISBN: 978-1-351-69503-9
  • EAN: 9781351695039
  • Produktnummer: 29590871
  • Verlag: Taylor & Francis Ltd.
  • Sprache: Englisch
  • Erscheinungsjahr: 2019
  • Seitenangabe: 500 S.
  • Plattform: PDF
  • Masse: 51'756 KB
  • Auflage: 7. Auflage
  • Abbildungen: 1 schwarz-weiße Abbildungen, 1 schwarz-weiße Fotos, 1 schwarz-weiße Tabellen

Über den Autor


Fred W. Sanborn is Professor of Psychology at North Carolina Wesleyan College, where he teaches a wide range of psychology courses. He is also the founding director of the NCWC's Teaching and Learning Center and the assistant director of the Honors Program. Richard Jackson Harris is Professor Emeritus of Psychological Sciences at Kansas State University in Manhattan KS, where he worked from 1974 until his retirement in 2016.

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