E-Mail Marketing For Dummies
Learn to develop and deliver e-mail that your customers really want to read E-mail marketing can open lots of doors for your business, but it can also open you up to legal scrutiny and spam complaints. This book helps you navigate that tricky landscape and create an e-mail marketing strategy that not only offers your customers real value, but pays dividends for you! You'll even learn to analyze how your campaign is working. Fitting in - see where e-mail fits into your marketing mix and decide whether to use an e-mail marketing provider First, the list - find out how to build a top-quality list of subscribers who will respond to your maili…
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Produktdetails
- ISBN: 978-1-118-07575-3
- EAN: 9781118075753
- Produktnummer: 13872440
- Verlag: Wiley
- Sprache: Englisch
- Erscheinungsjahr: 2011
- Seitenangabe: 384 S.
- Plattform: PDF
- Masse: 37'390 KB
- Auflage: 2. Aufl.
Über den Autor
John Arnold is a professional marketer and marketing trainer. He developed training and certification programs for Coca-Cola, Constant Contact, and The Mobile Marketing Association. He also writes the Marketing Tools & Technologies column for Entrepreneur Magazine Online. He is coauthor of Web Marketing All-in-One For Dummies and Mobile Marketing For Dummies.
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