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Gerard Hastings

Social Marketing

Rebels with a Cause

Ebook (EPUB Format)

Social Marketing involves the application of marketing techniques (usually associated with promoting consumption) to social ends. This new addition will arm the socially conscious marketing student with:Case studies from across the globe,accessible exercises, engaging storiesand online support with an expanded and enhanced companion websitewhich will all enable you to think critically about the individual and systemic drivers of both harm and progress, and provide you with the tools to act. This popular introductory textbook has been thoroughly updated to enable students to challenge the bad, champion the good and become rebels with a cause.… Mehr

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Produktdetails


Weitere Autoren: Domegan, Christine
  • ISBN: 978-1-317-30147-9
  • EAN: 9781317301479
  • Produktnummer: 24969036
  • Verlag: Taylor & Francis Ltd.
  • Sprache: Englisch
  • Erscheinungsjahr: 2017
  • Seitenangabe: 638 S.
  • Plattform: EPUB
  • Masse: 11'134 KB
  • Auflage: 3. Auflage
  • Abbildungen: 104 schwarz-weiße Zeichnungen, 39 schwarz-weiße Tabellen

Über den Autor


Gerard Hastings is Professor of Social Marketing at Stirling University, UK, the Open University, UK, and L'École des Hautes Etudes en Santé Publique, Rennes, France. He is currently a Commissioner on the Lancet Obesity Commission, and a member of the Board of Alcohol Focus Scotland and of the British Medical Association Board of Science.Christine Domegan is Head of Marketing at NUI Galway, Ireland, and European Editor of the Journal of Social Marketing. Christine is also Honorary Associate Professor, ISM, University of Stirling, UK, Adjunct Professor, Social Marketing, Griffith University, Brisbane, Australia, and Visiting Professor, Florida Prevention Research Center Fellow, Associate of the World Health Organization Collaborating Center on Social Marketing and Social Change at the University of South Florida, USA.

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