Cracking the Code: How to Win Hearts, Change Minds, and Restore America's Original Vision
Millions of working Americans talk, act, and vote as if their economic interests match those of the mega-wealthy, multinational corporations, and the politicians who do their bidding. How did this happen? According to Air America radio host Thom Hartmann, the apologists of the Right have become masters of the subtle and largely subconscious aspects of political communication. It's not an escalation in Iraq, it's a surge; it's not the Inheritance Tax, it's the Death Tax; it's not drilling for oil, it's exploring for energy. Conservatives didn't intuit the path to persuasive messaging-they learned these techniques. There is no reason why progre…
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Produktdetails
- ISBN: 978-1-57675-458-0
- EAN: 9781576754580
- Produktnummer: 2885446
- Verlag: Berrett-Koehler
- Sprache: Englisch
- Erscheinungsjahr: 2007
- Seitenangabe: 220 S.
- Masse: H23.5 cm x B16.6 cm x D2.3 cm 485 g
- Gewicht: 485
Über den Autor
Thom Hartmann is the host of a nationally syndicated Air America radio program. A four-time Project Censored award winner, he is the bestselling author of more than nineteen books, including Screwed: The Undeclared War Against the Middle Class—and What We Can Do About It, The Last Hours of Ancient Sunlight, and Unequal Protection: The Rise of Corporate Dominance and the Theft of Human Rights.
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