Customer Lifetime Value
Reshaping the Way We Manage to Maximize Profits
Get the competitive edge by effectively managing customer lifetime valueThe customer lifetime value (CLV) concept is extensively changing the way today's business is managed. A student or practitioner needs to understand CLV to best gain the competitive edge in business. Customer Lifetime Value: Reshaping the Way We Manage to Maxi
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Produktdetails
Weitere Autoren: Keiningham, Timothy (Hrsg.) / Aksoy, Lerzan (Hrsg.)
- ISBN: 978-1-136-79192-5
- EAN: 9781136791925
- Produktnummer: 20169584
- Verlag: Taylor & Francis Ltd.
- Sprache: Englisch
- Erscheinungsjahr: 2006
- Seitenangabe: 152 S.
- Plattform: PDF
- Masse: 1'222 KB
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