Healthcare Market Research
Tools and Techniques for Analyzing and Understanding Today's Healthcare Environment
The aim of this book is to provide detailed guidelines for market research, with adaptation to the special needs of healthcare. It covers topics such as data services for healthcare marketing research, survey sampling, estimating the use of health services, and researching the healthcare consumer.
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Produktdetails
Weitere Autoren: etc. / Pol, Louis G. (Professor of Marketing, University of Nebraska-Omaha, USA) / Thomas, Richard K
- ISBN: 978-1-55738-642-7
- EAN: 9781557386427
- Produktnummer: 27763376
- Verlag: McGraw-Hill Education - Europe
- Sprache: Englisch
- Erscheinungsjahr: 1997
- Seitenangabe: 200 S.
- Masse: H22.9 cm x B15.2 cm x D0.0 cm 561 g
- Gewicht: 561
- Sonstiges: Professional & Vocational
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