Campaigns and Elections American Style
The Changing Landscape of Political Campaigns
Following one of the most contentious and surprising elections in US history, the new edition of this classic text demonstrates unequivocally: Campaigns matter. With new and revised chapters throughout, Campaigns and Elections American Style provides a real education in contemporary campaign politics. In the fifth edition, academics and campaign professionals explain how Trump won the presidency, comparing his sometimes novel tactics with tried and true strategies including how campaign themes and strategies are developed and communicated, the changes in campaign tactics as a result of changing technology, new techniques to target and mobiliz…
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Produktdetails
Weitere Autoren: Thurber, James A. (Hrsg.) / Dulio, David A (Hrsg.)
- ISBN: 978-0-429-88713-0
- EAN: 9780429887130
- Produktnummer: 28799465
- Verlag: Taylor & Francis Ltd.
- Sprache: Englisch
- Erscheinungsjahr: 2018
- Seitenangabe: 378 S.
- Plattform: EPUB
- Masse: 2'827 KB
- Auflage: 5. Auflage
- Abbildungen: 17 schwarz-weiße Tabellen
Über den Autor
Candice J. Nelson is Professor of Government, and Academic Director of the Campaign Management Institute, at American University. She is the author of Grant Park: The Democratization of Presidential Elections: 1968-2008; co-author of The Myth of the Independent Voter, Vital Signs: Perspective on the Health of American Campaigning and The Money Chase: Congressional Campaign Finance Reform; and co-editor of Campaign Warriors: Political Consultants in Elections; Crowded Airways: Campaign Advertising in Elections; and Shades of Gray: Perspectives on Campaign Ethics.James A. Thurber is Distinguished University Professor of Government, and Founder and former Director of the Center for Congressional and Presidential Studies, at American University. Dr. Thurber is the author, co-author, or editor of Obama In Office, Rivals for Power: Presidential-Congressional Relations; Campaign Warriors: Political Consultants in Elections; Crowded Airways: Campaign Advertising in Elections; The Battle for Congress: Consultants, Candidates; Voters, Congress and the Internet; and American Gridlock: The Sources, Character and Impact of Political Polarization.
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