Winning Market Leadership
Strategic Market Planning for Technology-Driven Businesses
In the high-tech sector, where constant innovation is the norm and sweeping changes can occur literally overnight, marketing planning often seems like an exercise in frustration. Written by an all-star team from the prestigious Richard Ivey School of Business, this book describes a dynamic new approach to strategic marketing planning that has helped today's top high-tech companies win and sustain market leadership. By following the examples set by Intel, Compaq, and other industry leaders, readers learn how to plan faster, develop and effectively deploy cross-functional teams, create living plans that quickly adapt to new market conditions an…
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Produktdetails
Weitere Autoren: More, Roger / Barclay, Donald / Deutscher, Terry
- ISBN: 978-0-471-64430-9
- EAN: 9780471644309
- Produktnummer: 9574678
- Verlag: John Wiley & Sons Inc
- Sprache: Englisch
- Erscheinungsjahr: 2000
- Seitenangabe: 324 S.
- Masse: H16.6 cm x B24.3 cm x D2.7 cm 678 g
- Gewicht: 678
- Sonstiges: Undergraduate
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