Álvaro (Hrsg.) Rocha
Marketing and Smart Technologies
Proceedings of ICMarkTech 2019
Buch
This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2019), held at Maieutica Academic Campus (University Institute of Maia & Polytechnic Institute of Maia) in Maia, Portugal, from 27 to 29 November 2019. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machi…
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Beschreibung
This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2019), held at Maieutica Academic Campus (University Institute of Maia & Polytechnic Institute of Maia) in Maia, Portugal, from 27 to 29 November 2019. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
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Produktdetails
Weitere Autoren: Bogdanovic, Zorica (Hrsg.) / Peter, Marc K. (Hrsg.) / Reis, José Luís (Hrsg.)
- ISBN: 978-981-1515-66-8
- EAN: 9789811515668
- Produktnummer: 35374029
- Verlag: Springer Singapore
- Sprache: Englisch
- Erscheinungsjahr: 2020
- Seitenangabe: 484 S.
- Masse: H23.5 cm x B15.5 cm x D2.5 cm 727 g
- Auflage: 1st ed. 2020
- Abbildungen: Paperback
- Gewicht: 727
Über den Autor
121702977
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