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Gordon Foxall

Context and Cognition in Consumer Psychology

How Perception and Emotion Guide Action

Ebook (EPUB Format)

Context and Cognition in Consumer Psychology is concerned with the psychological explanation of consumer choice. It pays particular attention to the roles of perception and emotion in accounting for consumers' actions and their interaction with the desires and beliefs in terms of which consumer choice is frequently analyzed. In this engaging book, Gordon Foxall extends and elaborates his theory of consumer action, based on the philosophical strategy of Intentional Behaviorism. In doing so, he introduces the concept of contingency-representation to explore the ways in which consumers mentally represent the consequences of past decisions and th… Mehr

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Produktdetails


  • ISBN: 978-1-317-67738-3
  • EAN: 9781317677383
  • Produktnummer: 24969616
  • Verlag: Taylor & Francis Ltd.
  • Sprache: Englisch
  • Erscheinungsjahr: 2017
  • Seitenangabe: 190 S.
  • Plattform: EPUB
  • Masse: 1'291 KB
  • Abbildungen: 6 schwarz-weiße Tabellen

Über den Autor


Gordon Foxall is Distinguished Research Professor at Cardiff University. A Fellow of the Academy of Social Science, the British Psychological Society, and the British Academy of Management, he has published over 30 books and 300 papers on consumer behavior, economic psychology, and marketing theory. His principal research interests are in psychological aspects of consumption and the philosophy of economic behavior.

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