Service Management
This comprehensive reference offers a multidisciplinary approach to service management that systematically ties customer-driven strategies to operations and process management. Leading experts Cengiz Haksever and Barry Render thoroughly cover today's most effective theories and methods for managing service organizations, drawing on innovative insights from economics, consumer behavior, marketing, strategy, and operations management. Focusing throughout on creating customer value, they provide insights into emerging service operation and supply chain topics, reinforcing key points with end-of-chapter case studies. The authors present a valua…
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Produktdetails
Weitere Autoren: Render, Barry
- ISBN: 978-0-13-308877-9
- EAN: 9780133088779
- Produktnummer: 14050029
- Verlag: Pearson Academic
- Sprache: Englisch
- Erscheinungsjahr: 2013
- Seitenangabe: 512 S.
- Masse: 950 g
- Gewicht: 950
Über den Autor
70060629
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