Cornelis A. de Kluyver

A Primer on Corporate Governance

Buch

This practical guide leads you through all the issues you will face in developing new marketing opportunities in foreign markets. From initiating a project, to sampling and analyzing data, to taking advantage of your knowledge by approaching the market; this book is your guide to understanding and overcoming the most pressing issues that international marketers face. This book is a guide to understanding how to develop new marketing opportunities abroad; one of the most demanding yet rewarding economic activities. It is a comprehensive, yet easily understood, treatment of the research issues that you face when contempla… Mehr

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Produktdetails

ISBN: 978-1-60649-004-4
EAN: 9781606490044
Produktnummer: 7779609
Verlag: Business Expert Press
Sprache: Englisch
Erscheinungsjahr: 2009
Seitenangabe: 254 S.
Masse: H22.9 cm x B15.2 cm x D1.3 cm 374 g
Abbildungen: Paperback
Gewicht: 374

Über den Autor

Cornelis A. Kees de Kluyver is Dean and the James and Shirley Rippey Distinguished Professor of Management at the Lundquist College of Business at the University of Oregon. Prior to coming to Eugene, Oregon, he was the Masatoshi Ito Professor of Management at the Peter_ F. Drucker and Masatoshi Ito Graduate School of Management at Claremont Graduate University. From 2000-2006 he served there as the Henry Y. Hwang Dean of the School and as Executive Director of the Peter F. Drucker Research Library and Archives. He holds a PhD in Operations Research from Case Western Reserve, an MBA from the University of Oregon.