Produktbild
Stephen Brown

Writing Marketing

Buch

Marketing is a very diverse discipline, dealing with everything from the costs of globalization to the benefits of money-back guarantees. However, there is one thing that all marketing academics share. They are writers. They publish or perish. Their careers are advanced, and their reputations are enhanced, by the written word.Despite its importance, writing is rarely discussed, much less written about, by marketing scholars. It is one of the least understood, yet most significant, academic competencies. It is a competency in need of careful study.Writing Marketing is the first such study. It offers a detailed reading of five renowned marketi… Mehr

CHF 219.00

Preise inkl. MwSt. und Versandkosten (Portofrei ab CHF 40.00)

Versandfertig innerhalb 1-3 Werktagen

Produktdetails


  • ISBN: 978-1-4129-0265-6
  • EAN: 9781412902656
  • Produktnummer: 1446304
  • Verlag: SAGE Publications Inc
  • Sprache: Englisch
  • Erscheinungsjahr: 2005
  • Seitenangabe: 272 S.
  • Masse: H23.4 cm x B15.6 cm x D0.0 cm 550 g
  • Gewicht: 550
  • Sonstiges: Tertiary Education (US: College)

Über den Autor


Written by Stephen Brown, whose own writing skills are much commented upon, Writing Marketing is insightful, illuminating and iconoclastic. It is a must read for every marketing academic, irrespective of their methodological inclinations or philosophical preferences.

100 weitere Werke von Stephen Brown:


Bewertungen


0 von 0 Bewertungen

Geben Sie eine Bewertung ab!

Teilen Sie Ihre Erfahrungen mit dem Produkt mit anderen Kunden.