The Future of Relationship Marketing
The best papers from the Eleventh Annual Colloquium in Relationship Marketing held in Cheltenham, United Kingdom in 2003The impact of a positive buyer-seller relationship on the profits and customer retention of any company should never be minimized. The Future of Relationship Marketing presents carefully chosen proceedings from the Eleventh Annual Colloquium in Relationship Marketing (Cheltenham, United Kingdom in 2003). Leading experts reveal the latest studies and provide unique insights into the behaviors and dynamic strategies needed to maximize a positive relationship with the all-important customer.The Future of Relationship Marketing…
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Produktdetails
Weitere Autoren: Palmer, Adrian (Hrsg.)
- ISBN: 978-1-317-97234-1
- EAN: 9781317972341
- Produktnummer: 16966312
- Verlag: Taylor & Francis Ltd.
- Sprache: Englisch
- Erscheinungsjahr: 2013
- Seitenangabe: 138 S.
- Plattform: EPUB
- Masse: 1'632 KB
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