Marketing: A Complete Guide
Assuming no prior marketing knowledge, Marketing: A Complete Guide provides a concise yet comprehensive view of marketing within the context of business and society for anyone seeking a general introduction to the topic. Drawing on their substantial teaching and research experience, Martin Christopher and Malcolm McDonald focus on the important and useful aspects of each topic to provide practical and authoritative insights into significant marketing issues.Well-written in a pragmatic and stimulating style, the text enables readers to grasp the basics of a wide range of marketing topics including business-to-business marketing, key account…
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Produktdetails
Weitere Autoren: Christopher, Martin
- ISBN: 978-0-333-99437-5
- EAN: 9780333994375
- Produktnummer: 19505018
- Verlag: Palgrave Macmillan
- Sprache: Englisch
- Erscheinungsjahr: 2003
- Seitenangabe: 584 S.
- Masse: H23.0 cm x B15.6 cm x D3.3 cm 856 g
- Abbildungen: 584 p.
- Gewicht: 856
- Sonstiges: Tertiary Education (US: College)
Über den Autor
Malcolm McDonald and Martin Christopher
51 weitere Werke von Malcolm McDonald:
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