Data Strategy
How to Profit from a World of Big Data, Analytics and the Internet of Things
BRONZE RUNNER UP: Axiom Awards 2018 - Business Technology CategoryLess than 0.5 per cent of all data is currently analyzed and used. However, business leaders and managers cannot afford to be unconcerned or sceptical about data. Data is revolutionizing the way we work and it is the companies that view data as a strategic asset that will survive and thrive. Data Strategy is a must-have guide to creating a robust data strategy. Explaining how to identify your strategic data needs, what methods to use to collect the data and, most importantly, how to translate your data into organizational insights for improved business decision-making and perfo…
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Produktdetails
- ISBN: 978-0-7494-7985-5
- EAN: 9780749479855
- Produktnummer: 20643935
- Verlag: Kogan Page
- Sprache: Englisch
- Erscheinungsjahr: 2017
- Seitenangabe: 200 S.
- Masse: H23.5 cm x B15.5 cm x D1.2 cm 317 g
- Gewicht: 317
Über den Autor
Bernard Marr is a bestselling author, keynote speaker, strategic performance consultant, and analytics, KPI & Big Data guru. He has worked with and advised many of the world's best-known organisations including Accenture, Astra Zeneca, Bank of England, Barclays, BP, DHL, Fujitsu, Gartner, HSBC, Mars, Ministry of Defence, Microsoft, Oracle, The Home Office, NHS, Orange, Tetley, T-Mobile, Toyota, Royal Air Force, SAP and Shell, among many others on their business and data strategies. He writes on the topic of data and analytics for various publications including Forbes, HuffPost, and LinkedIn Pulse.
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