Online Panel Research
A Data Quality Perspective
Provides new insights into the accuracy and value of online panels for completing surveys Over the last decade, there has been a major global shift in survey and market research towards data collection, using samples selected from online panels. Yet despite their widespread use, remarkably little is known about the quality of the resulting data. This edited volume is one of the first attempts to carefully examine the quality of the survey data being generated by online samples. It describes some of the best empirically-based research on what has become a very important yet controversial method of collecting data. Online Panel Research present…
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Produktdetails
Weitere Autoren: Callegaro, Mario (Hrsg.) / Lavrakas, Paul J. (Hrsg.) / Krosnick, Jon A. (Hrsg.) / Baker, Reginald P. (Hrsg.) / Göritz, Anja S. (Hrsg.)
- ISBN: 978-1-118-76351-3
- EAN: 9781118763513
- Produktnummer: 16898644
- Verlag: Wiley
- Sprache: Englisch
- Erscheinungsjahr: 2014
- Seitenangabe: 512 S.
- Plattform: EPUB
- Masse: 4'493 KB
Über den Autor
Mario Callegaro, Survey Research Scientist, Quantitative Marketing, Google Inc., UK Reg Baker, President & Chief Operating Officer, Market Strategies International, USA Paul J. Lavrakas, Nielsen Media Research, Research Psychologist/Research Methodologist, USA Jon A. Krosnick, Professor of Political Science, Communication, Psychology, Stanford University, USA Jelke Bethlehem, Department of Quantitative Economics, University of Amsterdam, The Netherlands Anja Göritz, University of Erlangen-Nuremberg, Department of Economics and Social Psychology, Germany
1 weiteres Werk von Jelke (Hrsg.) Bethlehem:
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