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The Third Edition of this market-leading text has been updated and expanded with contemporary case material and more detailed coverage of the main topics and trends in corporate communication. New to the Third Edition: - New chapters on strategic planning and campaign management, research and measurement and CSR and community relations- Greatly expanded coverage of key areas: internal communication, leadership and change Communication, issues management, crisis communication and corporate branding- Other topics to receive new coverage include: public affairs, social media, internal branding and issues of globalization.- New and up-to-date int…
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Produktdetails
- ISBN: 978-1-85702-242-1
- EAN: 9781857022421
- Produktnummer: 8881356
- Verlag: Harper Collins
- Sprache: Englisch
- Erscheinungsjahr: 1994
- Seitenangabe: 368 S.
- Masse: H19.7 cm x B13.1 cm x D3.0 cm 257 g
- Gewicht: 257
Über den Autor
JoepCornelissen is a Professor in the Department of Management and Organization atVU University Amsterdam, and previously taught at LeedsUniversity BusinessSchool and the Amsterdam School ofCommunications Research, the University of Amsterdam. He currentlyteaches corporate communication and organization theory on MA and MBAprogrammes in Leeds and Amsterdam. Besides his teaching commitments, he is alsoan active researcher within the fields of communication and management and aGeneral Editor of the Journal of Management Studies, one of the leadingacademic journals on management. He frequently speaks at conferences and useshis management and communication expertise to work with entrepreneurs andmanagers in private and public organizations.
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