Produktbild
Ronald D. Smith

Strategic Planning for Public Relations

Ebook (EPUB Format)

The sixth edition of Strategic Planning for Public Relations offers an innovative and clear approach for students wanting to learn how to develop public relations campaigns. Ron Smith shows how to implement research-driven strategic campaigns, drawing on his experience as a professional in the industry and his teaching in the classroom. He turns complex problem-solving and decision-making processes in strategic communication and public relations into easy-to-follow steps, flexible enough to apply to various situations and organizations in the real world. This new edition includes real-world, diverse examples of cases and current events, along… Mehr

CHF 88.35

Preise inkl. MwSt. und Versandkosten (Portofrei ab CHF 40.00)

Versandfertig innerhalb 1-3 Werktagen
Versandkostenfrei

Produktdetails


  • ISBN: 978-1-00-020146-8
  • EAN: 9781000201468
  • Produktnummer: 33996653
  • Verlag: Taylor & Francis Ltd.
  • Sprache: Englisch
  • Erscheinungsjahr: 2020
  • Seitenangabe: 658 S.
  • Plattform: EPUB
  • Masse: 3'699 KB
  • Auflage: 6. Auflage
  • Abbildungen: 43 schwarz-weiße Zeichnungen

Über den Autor


Ronald D. Smith was Professor Emeritus of Public Communication and former Chair of the Communication Department at Buffalo State (SUNY). He was an accredited member of the Public Relations Society of America.

27 weitere Werke von Ronald D. Smith:


Bewertungen


0 von 0 Bewertungen

Geben Sie eine Bewertung ab!

Teilen Sie Ihre Erfahrungen mit dem Produkt mit anderen Kunden.