Virtual Product Advice and its impact on customer satisfaction in an online environment
An empirical analysis
Master's Thesis from the year 2013 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, ESCP Europe, course: Complexity, Ecommerce, Electronic Commerce, E-Satisfaction, Expertise Knowledge, Means-End Chain, Product Search Interfaces, Usability, Virtual Product Advisors, WebQual, Web Site Quality, Search Navigation, language: English, abstract: Consumers nowadays purchase a variety of products in online shops for different reasons. Certain products involve high involvement decision-making with low purchase frequencies in general. At the same time, virtual shelf space is unlimit…
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Produktdetails
- ISBN: 978-3-668-06468-3
- EAN: 9783668064683
- Produktnummer: 19122912
- Verlag: GRIN Publishing
- Sprache: Englisch
- Erscheinungsjahr: 2015
- Seitenangabe: 184 S.
- Masse: H21.1 cm x B15.1 cm x D1.6 cm 270 g
- Auflage: 1. Auflage
- Gewicht: 270
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