Storytelling-Case Archetype Decoding and Assignment Manual (SCADAM)
Storytelling-Case Archetype Decoding and Assignment Manual (SCADAM) reviews cultural and tourism/hospitality applications of Carl Jung's work on archetypes in shaping behavior and unconscious/conscious thought. SCADAM includes a testing manual on how to use Donald T. Campbell's degrees of freedom (DOF) test for story-archetype assignments of what consumers and brands tell about consumption experiences of product/service brands, places, and drama/life enactments. SCADAM includes assignment testing and example scoring for each of 12 archetypes: 1. Caregiver (CA); 2. Creator (CR); 3. Everyman/woman (EV); 4. Explorer (EX); 5. Hero (HE); 6. Innoce…
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Produktdetails
Weitere Autoren: Woodside, Arch G. (Hrsg.)
- ISBN: 978-1-78560-217-7
- EAN: 9781785602177
- Produktnummer: 20940778
- Verlag: Emerald Group Publishing Limited
- Sprache: Englisch
- Erscheinungsjahr: 2016
- Seitenangabe: 390 S.
- Masse: H23.5 cm x B15.7 cm x D2.5 cm 716 g
- Abbildungen: HC gerader Rücken kaschiert
- Gewicht: 716
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