Creating Breakthrough Ideas
The Collaboration of Anthropologists and Designers in the Product Development Industry
Reveals how research, design, and development firms are actively recruiting social scientists, as ethnographic research becomes more central to the creation of new products and services for U.S. and global markets.
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Produktdetails
Weitere Autoren: Squires, Susan (Hrsg.)
- ISBN: 978-0-89789-682-5
- EAN: 9780897896825
- Produktnummer: 1151106
- Verlag: Praeger
- Sprache: Englisch
- Erscheinungsjahr: 2002
- Seitenangabe: 256 S.
- Masse: H24.0 cm x B16.1 cm x D1.8 cm 554 g
- Abbildungen: HC gerader Rücken kaschiert
- Gewicht: 554
Über den Autor
SUSAN SQUIRES is Director, Anthropologist Interaction Services, GVO, Inc., in Palo Alto, California. BRYAN BYRNE is Co-Founder of Baffin Solutions, Inc., in Alameda, California
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