Sports Business Management
Decision Making Around the Globe
This new edition of a widely adopted textbook equips students with a comprehensive understanding of the sport industry. With a focus on management, strategy, marketing and finance, the decision-making approach of the book emphasizes key concepts while translating them into practice. Content specific to each of the vital stakeholders in the sport business is included.Foster, O'Reilly and Dávila present a set of modular chapters supported with international examples. Supplementary materials available to instructors include mini-cases, full case studies, activities, in-class lecture materials and exercises to help students apply the decision-mak…
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Produktdetails
Weitere Autoren: O'Reilly, Norm / Dávila, Antonio
- ISBN: 978-1-00-006583-1
- EAN: 9781000065831
- Produktnummer: 34318942
- Verlag: Taylor & Francis Ltd.
- Sprache: Englisch
- Erscheinungsjahr: 2020
- Seitenangabe: 626 S.
- Plattform: PDF
- Masse: 93'420 KB
- Auflage: 2. Auflage
- Abbildungen: 115 farbige Abbildungen, 6 farbige Fotos, 109 farbige Zeichn., 152 farbige Tabellen
Über den Autor
George Foster is the Konosuke Matsushita Professor of Management at the Graduate School of Business, Stanford University, USA.Norm O'Reilly is Professor of Sport Management and the Director of the International Institute for Sport Business & Leadership, Lang School of Business & Economics, University of Guelph, Canada.Antonio Dávila is Professor of Entrepreneurship and Accounting and Control at IESE Business School, University of Navarra, Spain.
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Decision Making Around the Globe
Decision Making Around the Globe
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